6 Causeway street, Kidwelly SA17 4SU

01554 227306


Realise your passion and potential
with Camarthen’s #1 beauty salon and lash training

Realise your passion and potential with Camarthen’s #1 beauty salon and lash training

SW & Co

Because other queens fix each other's crowns

SW&CO is the brainchild of Sophie Walters – master lash technician, trainer and cheerleader for beauty queens everywhere.

Sophie found her passion in lashes, building a thriving salon and training business while raising her young son Harley.

While building SW&Co, Sophie realised that many of the so-called high-end city beauty salons and lash training courses she experienced just weren't good enough.

Now, she’s on a mission to deliver a higher standard of personal beauty treatments and first-class training that yields better results and valuable career skills that make real money.

Meet the team

Name: Sophie

Position: Founder, Senior Lash Tech and 29 x certified trainer.

Experience: 10 years.

Skills: Master lash artist, AED, acrylic and gel nails, skin specialist, business and mindset coach.

Loves: Her beautiful little boy, clients and family - and training women around the world to fulfil their dreams and to believe in themselves!

Famous quote: ‘’ A positive mind leads a positive life’’

Name: Julia.

Position: Personal assistant and admin.

Experience: 7 years.

Skills: The queen of customer service and admin .

Loves: Family.

Famous quote: "For as as long as I have my family, I am rich"

Sophie's Mission

" I’m here to empower you to look you luscious best and build your own beauty business.

I know you can do it

– because real queens, fix each other's crowns! "

Sophie Walters 

Founder & Principle Trainer

How to book

And look fabulous in 3 easy steps


Contact us

Get in touch by phone or email to start a conversation


Book your appointment

Visit us in our Kidwelly salon for a consultation or treatment.


Re-book for maintenance

After your first appointment, we’ll book your follow-up treatments to keep you stopping traffic!

book appointment 

Why you should choose SW & Co

Pampering from the moment you walk in.

All the little touches of luxury you need to make you feel as good as you’ll look.

Tailored consultation and treatments that compliment your physical features.

Long-lasting treatments.

We use only the highest quality products and brands.

Best-in-class client retention and trust. We get you, so you stay.

No more engaged phone lines or missed messages, use our online client booking portal for ultra convenience.

A launchpad for successful lash artists. Business mentorship, including financial and marketing coaching.

10 years in beauty, and a business grown from nothing to a global brand across 29 countries.

How long will you put up with not looking your very best?

How long will you wait before you grow the business you deserve?

You can take action now to feel like the confident queen you know you are.

Trending offers 

Show your favourite queen some love

Christmas gift vouchers now available


Queen up your career with 15% off 2021 training

Use Promo: WEBSITE15 to claim your discount and create your dream beauty business today!

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